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Yelp Design Cover.png
My Matches Newest copy.png

Redesign Challenge


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Redesign Challenge


Yelp Design Challenge

Timeline - 4 days

 

Explore new concepts and define a hero scenario for how two users would decide on a new restaurant.

 

Understanding the Problem Space

When decision making is required in a social setting, people can not seem to agree. This is because you are not only thinking about your personal interests but also the preference of your group members. Many times both of these parties are still not aware of what they want. 

 

Identifying an Opportunity

64% of the time when users are looking for restaurant recommendations, they are doing so with another person
— Yelp's In-Home Research

So why would people do that? Why would people, for the majority of the time, go with another person when inefficiency is a reoccurring pattern?

 

Strategy

  • Find out the biggest pain points of finding new restaurants in group settings in order to prevent social abandonment
  • Understand what aspects reinforced people to continue this pattern and use this to help select rather than abandon a restaurant
  • Create an intuitive interface to quickly find restaurants that all parties agree to
 

Basic Primary Research

 

Interviews

 

  • 3 interviews with my house mates
  • Understand their process of finding a new restaurant
  • Reasons for finding restaurants with friends
  • Pain Points
 

Notable Quotes

    The biggest issue is having someone take initiative. I’m not too picky on where I eat.
    — Andrew E.
    Sometimes finding a new place to eat is worth the trouble
    — Matt T.

    Insights

    Creating reinforcements

    •  Sharing new experiences
    • Enjoyable/reoccurring motives

    Lack of Initiative

    •  For the most part, people were not too picky 
    • Balance of preference and compromise
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    Final Solution


    Final Solution


    Ideations

    I first began ideating with 3 simple layouts. I wanted to tackle the idea of "Sharing an experience with friends" from several different perspectives.

    1) is viewing Recent restaurants visited

    2) is Saving Groups to discover new restaurants

    3) is starting with Friends for new experiences

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    Design Concept

    Explore

    I wanted the aspect of discovering new restaurants to be new and fresh every time. Just like other commands in the explore section, discovering restaurants is an action. 

     
     

    Create Groups

    A new category under the Explore button has been added to create groups with friends. Based on the most recent groups that were made, I can see a carousel of restaurants that I have recently visited.

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    Adding Friends

    I have the to add as many friends to a group. Easy ability to check out profiles to make sure I am selecting the right people.

     

     

    Confirmation

    A message will appear to confirm that I have selected the right people for the group! Click start to begin setting filters for the restaurant selections.

     
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    Filters

    Personalized filters from a familiar Yelp user interface. These selections can be updated at any time in the process of discovering a new restaurant! 

     
     

    Suggestions

    My selected filters show up underneath the search button and are updated live. 

    A quick carousel view of my recent orders show what I have ordered before. However a blurred image subtly suggests new restaurants in the Suggestions section down below.

    Lastly, the number of profiles on the top right indicate who the selection is for! Only my profile appears which suggests these are my preferences! 

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    Matches

    A new list of restaurants show my best matches with everyone in the group! By showing a percentage, it indicates how well the restaurant matched everyones' preferences.  

    In this last interaction the highest percentage match is auto selected for you. This The percentage easily helps reinforce the satisfaction of Sharing New Experiences with your Friends, as well as, minimize the inefficiency of social decision making through app initiative. 

    The users are pushed to discover new restaurants while still being reassured that they will enjoy the experience.